What are some of the key opportunities, challenges and solutions we commonly find in doing business between Australia and Brazil, and from these countries to other countries? You have no doubt identified some key one that may apply to your business – here are some additional things you may like to consider based on our experience.

Opportunities:

The good news is that finding opportunities in international business between Brazil and Australia, and from these countries to the world is not that difficult – they are abundant if you know where to look. Many diverse industry sectors have been growing. Business conducted in the international market has been diversifying and increase in revenue, through the knowledgeable import and export of products and services.

In broad terms, exporting to a new country brings new business possibilities and significant additional revenue & if handled correctly an uptake in profit for your business. On the other hand, importing often brings technologies and/or resources that enable companies to modernize their operations and produce either higher quality goods and services, or allow production at a reduced cost – and so improve your competitiveness.

Although China and the United States are still the largest trading partners in both Brazil and Australia, there are many factors that indicate a strong growth trend and diversification of commerce between Australia and Brazil.

For most Australians, Brazil is an exotic country with a large population of hard-working, creative people surrounded by a wonderful natural beauty. Many products from this Brazilian culture have been growing in the awareness and appeal of Australians and there are already Brazilian companies taking advantage of these opportunities.

Conversely, for most Brazilians Australia is a beautiful country, with a very strong financial system and economy, delicious wines, excellent quality of life and an exemplary and growing services sector. Brazilians also see Australia as a safe country, where they can come to study and learn English while having an incredible experience.

Opportunities are abundant and trade is growing, now is a good time to build your business.

Challenges:

Like any wealth of opportunities, there are some obstacles to success that need careful handling to overcome.

You may have discovered already some of the more frequent obstacles. Here is a checklist of some key factors to consider in export or import, for both Brazilian and Australian companies:

• Language;

• Lack of knowledge of the critical regulations, licenses & laws of the target market;

• No expertise and understanding of international logistics processes;

• The lack of knowledge of their domestic logistics and the distribution channel options & contacts – and opportunities for the target market;

• Poor knowledge of the cultural characteristics of the target market;

• Lack of connections with key people in the target market;

• Finally, the lack of data and information – necessary for the decision-making and planning of this ambitious & promising international project for your business.

Solutions:

Pretto International Services is ready to work together with you to help your company identify and confirm opportunities, identify and overcome each obstacle – plan strategies and prioritise issues – in the midst of what can seem large complexity.  And then to assist in the implementation, and ongoing monitoring & evaluation of your winning plan.

With a growing and multi-cultural team specialized in international trade, fluently speaking English, Spanish, Italian, Russian and Portuguese, a deep cultural knowledge of some key markets, and having an extensive worldwide network, Pretto is your ideal business partner both between Brazil and Australia, and from these countries to other countries in the world.

Whether for export or import, please contact us.